REVENUE SOURCES
Broadcast rights: 50%
Sponsorship: 40%
Ticketing: 8%
Misc: 2%
REVENUE DISTRIBUTION
Distributed to Athelets, Teams &
National Olympic Committees : 92%
Retention for IOC: 8%
It is estimated that more than $ 3 billion should be going to IOC out of which about $ 1.7 billion generated through broadcast rights.
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